Why Ceremonial-Grade Matcha Is So Expensive | So Expensive | Business Insider
10:51
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Why Ceremonial-Grade Matcha Is So Expensive | So Expensive | Business Insider
The greener matcha is, the smoother and more complex its flavor. But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green powder takes a few seconds to dissolve in water, it takes an entire year to grow. Jintaro ...
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