This Angus Day of Giving, we’re spotlighting the impact of your support of Angus education—fueling programs like Beef Leaders Institute and Angus University that empower breeders to grow their knowledge and elevate their operations—and this year, your impact can be doubled. Thanks to a generous $35,000 matching challenge, if we reach 233 donations on May 17, we unlock the match! That means your gift helps provide twice the opportunity to shape the future of the Angus breed through education. Joi

“It was really helpful to sit down and learn Login directly from Association staff as a first‑generation breeder who didn’t really have any experience with that before." - Avery Roth, AU Herdsman Bootcamp attendee The Angus Foundation-sponsored event brought 20 new producers from 14 states to the Association’s office in December for a two‑day, hands‑on educational experience. ➡ Learn more about the new program: https://www.angus.org/angus-media/angus-journal/2025/12/connecting-new-angus-producer

Help your customers harness the power of Angus tools! Last year we put together an AngusLink customer service toolkit for breeders (https://www.angus.org/anguslink/for-breeders), and now we've done the same for GeneMax Advantage. Why? We know these tools and others, like CAB's Targeting the Brand, help commercial cattlemen make progress and increase their profitability; and those are the kind of impacts we can all get behind. Brush up on how GeneMax Advantage helps producers select and mate fema