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This is what happens when the medium feels like an extension of the creative idea. 🤌 Bandit built an entire brand world around the idea of conquering self-doubt. And they brought the story to life through a retro news-themed integrated marketing campaign that includes a hero film, a capsule collection, a news studio pop-up for Chicago Marathon weekend—and of course, a full page ad in the Chicago Tribune celebrating their community of runners. I was poking around on their website earlier this we
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