The Rise and Fall of Craftsman, the Sears Tool Empire That Lost Its Soul
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YouTubeIron Ledger
The Rise and Fall of Craftsman, the Sears Tool Empire That Lost Its Soul
For almost a century, Craftsman sat in more American garages than any other brand. Backed by a lifetime warranty so simple it felt permanent: walk into any Sears, hand over the broken tool, walk out with a new one. No receipt. No questions. This is the story of how a five-hundred-dollar trademark bought in 1927 was sold for nine hundred million ...
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