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Why People Pay More For Someone They Trust
Rory Sutherland explains why reputation changes the way people buy. Yan just released his new book: “This Is Not An Ad” — 49 real brand stories, all broken down into clear, practical lessons. 👉 Grab your copy here: https://shortstomillions.com/ #short #shorts
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Paracetamol has a reputation problem… and it’s probably not for the reason you think. It’s not “rapid” vs standard. It’s not tablets vs capsules. There’s something much simpler going on — and most people are doing it. Watch this before you write it off.
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prescribeorpass
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