e.l.f. Cosmetics leans into over-the-top Latin soap-opera tropes for its 2026 Super Bowl campaign, starring Melissa McCarthy as a dramatic heroine who must master Spanish in a day to keep up with the cultural buzz around Bad Bunny’s halftime show. Shot with hyper-saturated telenovela energy, the spot sees McCarthy crash her car in panic, wake up in a hospital, pathetically butcher Spanish lines, and get coached by Nicholas Gonzalez’s doctor character with help from Glow Reviver Lip Oil. Legendar
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