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14h
'We lost our obsession with sport': New Nike CEO outlines vision to turn around iconic brand
A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...
19h
Nike's new CEO Elliott Hill plans to go back to basics in brand overhaul effort
Hill, who was with Nike for more than three decades, returned as CEO to revive demand at the firm that has been struggling ...
21h
New Nike CEO goes back to basics as investors cool their heels
Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's ...
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