Ad of the Day: Ferrari ambassador Lewis Hamilton receives Italian welcome in Peroni spot
The work by McCann London marks the second year of a partnership between Peroni Nastro Azzurro 0.0% and Ferrari.
Marcel Paris on breaking barriers in women’s football for Orange
Ad agency Marcel Paris created the Orange ‘WoMen’s Football’ ad, which has become the second most awarded campaign in the ...
Want to fix agencies? Simply replace most millennials with Gen Z
Creative freelancer Paul Burke believes he knows who's holding back the ad industry. Handily, the solution is within sight.
Get your influencer content the attention it deserves with paid social
Why leave it to chance which eyes your UGC reaches? Erin Lavella of 160over90 explains why mixing organic and paid approaches ...
Visit Austin’s marketing challenge: how city is pivoting amid Convention Center closure
Tiffany Kerr, chief marketing officer of Visit Austin, says that, despite having just a month’s notice, the closure of the Convention Center for a $1.9bn redevelopment is a chance to redefine the city ...
Can AI land you a job before you even apply? Indeed thinks so
The Drum catches up with Jennifer Warren, global vice-president of brand marketing and creative, at SXSW to hear how AI is taking the guesswork out of job hunting.
What Walgreens’ decline teaches us about the power and peril of marketing
For retailers and marketers alike, Walgreens is a cautionary tale, but also a playbook on how brands must evolve to survive.
R/GA leaders on new era under private equity and why time had come to exit IPG
In an exclusive first interview since its return to independence, the agency’s leadership team sits down with The Drum to ...
How GoDaddy created most talked-about ad of Super Bowl – by thinking like a B2C brand
The Drum caught up with chief marketing officer Fara Howard at SXSW, where she outlined the key lessons B2B marketers can learn from GoDaddy’s Super Bowl success.
Inside Paramount+’s SXSW strategy: can an installation help win the streaming wars?
The Drum catches up with SVP of marketing Michelle Garcia at the Paramount Lodge at SXSW to hear how the streamer is working ...
World Creative Rankings 2025: Michelob’s ‘Dreamcaster’ named world's most awarded campaign
FCB New York’s ‘Dreamcaster’ for AB InBev (Michelob) tops this year’s list and is named the world’s most successful campaign.
OKX CMO Haider Rafique on challenging the image of crypto as the ‘wild wild west’
The marketing lead for the world’s second-biggest cryptocurrency exchange tells Tim Healey how he’s overcoming ...