The newly merged Paramount revealed very little in the new CEO's "open" letter about how it will handle basic cable.

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WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, ...

If the NFL is to have 10% ownership of ESPN, does that mean the ESPN universe of content platforms will have to increase the ...

Reddit is showing impressive increases in both its ad business and its overall revenue, while seeing only a slight boost in ...

After a quarter century chronicling the ad biz, Smith explains why the time is right to shift to a different kind of media ...

New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again.

YouTube has changed its ad revenue policies regarding the use of profanity in the beginning of a video, allowing creators ...

Beginning in October, Meta will no longer allow political, electoral or social issue ads on its platforms in Europe. While ...

As businesses turn to commerce media to generate new revenue streams, enhance customer experience, and ensure ...

Stephen Colbert’s interview with Kamala Harris on Thursday was as dull as dishwater and as good a sign as any that boring ...

Pharma firm UCB, which has previously advertised Bimzelx for treatment of psoriasis -- including this spot that debuted ...