Are acronyms, emojis, memes, GIFs, and all-caps OK for work emails? Best not, if you want to seem serious, intelligent, trustworthy, and professional to co-workers. Check out the study details.

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

Customer Behavior - Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld.

Customer Behavior - If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and ...

Content reporting can be a major challenge for marketers. Learn 4 of the most common problems and how to fix them.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

Branding - A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different ...

How have the interests, social media habits, and e-commerce habits of 12-15-year-olds evolved over the past few years? To find out, researchers at GWI conducted a survey in 2025 among thousands of ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to a Sagefrog research of 2,400 B2B marketers. Check out the study results.

Out-of-home advertising doesn't have to be B2C-only. These 6 ideas for OOH ads can expose your B2B brand to a much larger audience.

An infographic from LinkedIn looks at the top company hashtags for Pride Month, as well as several other related trends.

An important and familiar marketing and sales tool is the customer case study. Customer case studies present an account of what happened and how you enabled a specific customer. They illustrate key ...