For the first time, India’s Budget puts imagination on the balance sheet—giving the Orange Economy a seat at the table. The industry reacts.

BharatPe’s latest film turns everyday payments into cricket metaphors, blending match-day tension with transactional speed and reward mechanics.

The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.

As CTV surges across India, platforms must innovate without sacrificing the viewing experience.

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver ...

Castrol’s latest film frames India’s progress through continuity, reliability and unseen labour, positioning lubrication as a metaphor for national momentum.

Deconstruct’s latest film turns the spotlight on neighbourhood barbershops, framing grooming as memory, ritual and human connection rather than optimisation.

Cheil X, part of the Cheil SWA Group, has appointed Ritesh Rao as head of operations for its Mumbai office and elevated Kanika as head of the Delhi office, where she was previously vice-president.

From curated trails and creator-led rituals, coffee marketing shows how culture and content now drive premiumisation among young urban consumers.

The posthumous honour for Piyush Pandey marks state recognition of advertising’s role in shaping language, culture and mass persuasion in India.