Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

DCG's new tool analyzes the given moment – culturally, politically and economically – to understand how to best target its ...

As the line blurs between SSPs and DSPs, forget the drama, says Nexxen's Kara Puccinelli. The question should be: Is the tech ...

With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for ...

The Trade Desk, which is not a SaaS company, is at the whims of fickle marketers and agencies. That’s why, when the market ...