PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Hair fragrances, unlike traditional perfumes, don’t have alcohol in them so won’t dry your hair out. Shop our favorites from ...

A Facebook post from Century Bakery asked customers with strong smelling perfume or cologne to order via the drive-thru to ...

Fragrance may be the smallest category in the beauty sector, but it is growing fast. McKinsey, a consultancy, reckons that ...

The right fragrance can add a layer of luxury to your signature style. Those who start their day by spritzing on their ...

People spotted the fragrance in the store's line-up and quickly noticed the 'inspiration' behind this 'intoxicatingly sweet' ...

Cherry, peach, pear, and berry perfumes are trending, but Alexis Grugeon, senior perfumer at Givaudan, says tropical and ...

It’s been a long time since we’ve seen anything new from Chanel’s fragrance line; eight years to be exact. But good things ...

When Chanel launched the original Chance in 2002, it was one of my first introductions to luxury fragrances. It didn’t smell ...

Jo Malone fans are racing to buy five of the brand's bestselling perfumes for a little over 40p each. The Jo Malone London ...

A little-known hack has left many shoppers happy about a perfume atomiser “perfect” for holidays. One excited fan shared ...

A local bakery's bold move to ban strong fragrances is stirring up more than just dough. Could this be the start of a larger ...