General Motors’ second quarter earnings announcement included positive news about the automaker’s loyalty program and subscription software offerrings. GM Rewards is poised for growth with the ...

The airline industry’s most aggressive loyalty program expansion just gained another powerful component. Alaska Airlines has extended its renowned Companion Fare benefit to Hawaiian Airlines ...

As some consumers pull back on spending amid economic uncertainty, fast-casual restaurant chains are leaning on rewards programs to pull them back in. "In tough times, loyalty programs become more ...

The Gopher Loyalty Program is an experience-based benefits program that allows active Gopher Athletics donors to select and participate in unique experiences with the department and their favorite ...

Although the cruise line is facing even bigger issues now, Carnival has come up with a solution for one loyalty program problem that passengers will appreciate.

How brands can make better use of loyalty data Loyalty programs need to go beyond discounts if brands want to stay relevant amid increased competition.

Carnival Cruise Line may tout its "fun ship" approach, but some of its loyal customers are saying there's nothing fun about the changes the company is making to its loyalty program.

Carnival is completely overhauling its cruise loyalty program and many cruisers are angry about the changes.

Carnival Cruise Line is replacing its longtime loyalty program with Carnival Rewards, a flexible, points-based system launching in 2026.

Google added new markup support for loyalty and membership programs with special pricing. This was supported in Google Merchant Center but now is supported in under Organization structured data ...

Today we’re adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured data.” What this means.

Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 percent of those participants believe loyalty programs offer ...