Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...

Dell Pro 14 Premium beside an iPhone 16 Pro Max - Image Credit: Dell, Apple While a company can use brand names for its products successfully for long periods of time, they sometimes feel the itch to ...

Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.

Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell Pro Max (Plus), which is a step above the Dell Pro Max (Base), which is a ...

The Dell XPS 16 also features a 16.3-inch display with a gorgeous FHD+ display for a bright and sharp screen for working on all kinds of projects. The Apple MacBook Air M3 is the latest model of t ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break them down for you.

Dell Technologies (DELL) presents strong growth potential with expansion into AI and growing server business, making it an ...

With Apple’s M5 chip expected to launch this year, what kind of performance and features should you expect? We’ve scoured the ...

Morgan Stanley analyst Erik Woodring has reiterated their bullish stance on AAPL stock, giving a Buy rating today.Invest with Confidence: ...

Dell isn't wrong that Apple didn't invent the word "Pro," nor is it wrong that the new approach is simpler than the old one. However, it should be noted that within those three categories are more ...

The price of quality Windows laptops has dropped steadily over the years. Qualcomm releasing its Snapdragon X Plus processor last year gave laptop makers another affordable option that also comes with ...