The whole TV business is grappling with Gauge Rage. Nielsen’s recent decision to delay its popular “Gauge” snapshot of viewing across linear and digital platforms has incensed a trade group that ...
The latest Audio Today report from Nielsen has been released. And, to little surprise, the nation’s dominant audience measurement source for Radio says the findings underscore industry’s position “as ...
Industry ratings watchdog the Media Rating Council (MR) this week disclosed major problems in Nielsen's Big Data + panel measurement service that have caused "seemingly unusual changes" in its ...
Radio World has been following the legal battle over radio research data between Nielsen and Cumulus Media. Here, Jerry Del Colliano summarizes the latest developments and what they mean. The author ...
How serious is the threat to Nielsen Audio radio ratings services from Cumulus Media‘s lawsuit against the nation’s dominant audience measurement and consumer data firm? Rich Tunkel, the Managing ...
Cumulus Media is rating it as a big win. A federal judge has granted Cumulus a preliminary injunction preventing Nielsen from implementing its “network tying” policy, which is at the center of a ...
Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday, giving advertisers a better view into what audiences are ...
NEW YORK—Nielsen and Roku said they are expanding their strategic partnership with the audience measurement provider incorporating Roku data into its advanced campaign measurement and outcome ...
The deal with Nielsen is another example of how Amazon continues to expand its role in the demand-side platform (DSP) and ad-serving technology space. The company recently reported that revenue for ...
The veteran advertising exec for Netflix, Snap and Hulu will work with partners at the traditional TV and digital ratings firm. By Etan Vlessing Canada Bureau Chief Nielsen has tapped Peter Naylor as ...
The Colorado Avalanche Hockey Club announced today the team has signed forward Tristen Nielsen to a two-year contract through the 2026-27 season. Nielsen, 25, signed an AHL contract with the Eagles on ...