Cincinnati Bengals star Trey Hendrickson is growing his brand beyond football—here’s a look at his endorsement deals.

Deion Sanders’ Son Turns Heads With Announcement on Monday originally appeared on Athlon Sports. Colorado Buffaloes head ...

It was during the 2024 NBA All-Star Weekend that the biggest names in sneakers, Nike, Adidas, Under Armour, and Puma, all lined up near a hotel lobby in Indianapolis with one goal in mind. The post ...

The CEO of Fanatics sat down with Boardroom’s Rich Kleiman to discuss the evolution of the sports merchandise company including big brand and league partnership deals, how failures have changed the ...

Spend enough time talking to the the Philly-born businessman and you'll quickly discover his passion for Fanatics.

On the heels of WNBA power couple Courtney Vandersloot and Allie Quigley’s Pride-inspired sneaker drop, celebrated gymnast ...

The Fanatics CEO sits down with Boardroom’s Rich Kleiman to discuss the driving force behind the company’s inaugural Fanatics ...

Basketball Hall of Famer Dwyane Wade and NBA All-Star D'Angelo Russell have invested in KICKS CREW as partners and athletes.

The "I Ain’t Coming Back" singer's limited-edition version of Stanley's viral water bottles and tumblers are finally ...