Hot Wheels is celebrating the 10th anniversary of the Premium Car Culture series in 2025, and it's bound to be amazing. But ...

You could spend a lifetime looking for the perfect Hot Wheels collectible. Experimenting with different castings, licensed or ...

Hot Wheels Unleashed, a frantic stunt racer featuring the titular toys is free on the Epic Games Store but you'll have to be ...

The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

How the team at Mattel continues to drive creative thinking for this iconic brand ...

This week, tons of families all around the world gathered together to exchange gifts, eat large dinners, and subsequently ...

E veryone knows that car collections can make for some pretty peculiar buying habits, and those comprising Hot Wheels diecast ...

“We like to say that everyone’s first car is a Hot Wheels car,” says Roberto Stanichi, senior vice president, Hot Wheels & Global Head of Vehicles at Mattel. For 56 years, Mattel's diecast ...

Hot Wheels are certainly nostalgic, but if you have the right cars in your collection they may also be worth quite a bit of ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Though Pascal’s 8000-car fleet is singular, he is part of a growing contingent of enthusiasts fuelling Hot Wheels’ dominance – it’s the best-selling toy in the world, according to market ...