Recently observed Trigona ransomware attacks are using a custom, command-line tool to steal data from compromised ...

As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad optimization. Privacy laws are tightening ...

Server-side tracking might reduce litigation risk but isn’t likely to eliminate it entirely, attorneys say. Elaine F. Harwell, who has litigated privacy and data security matters at Procopio, Cory, ...

The Trump administration's newly launched White House App is under scrutiny after a software developer claimed to have found embedded code that tracks users' precise GPS coordinates every 4.5 minutes ...

New user agent reveals when Google-hosted AI completes tasks like browsing or form fills, opening visibility into assisted user journeys. Google introduced a new user agent, called Google-Agent, that ...

Denis Golubovskyi knows how important first-party data is to a business’s success. This is why he created Stape: to give businesses control not just over their data through server-side tracking, but ...

At DARM 2025, Jeff Sauer, Co-founder, Measure U, delivered a timely message to revenue and marketing leaders: ad tracking, as many teams still understand it, is broken.¹ The shift did not happen ...