It’s one of the craziest “what if?” stories in toy history. Imagine sitting in a meeting with George Lucas before Star Wars exploded into a worldwide phenomenon and saying: “Nah, we’re good.” That’s ...

Mattel's musclebound response to 'Star Wars' had a life of its own ...

THERE’S a new game console on the block aimed at all ages – and it’ll get everyone moving. Nex Playground is a motion-based ...

Well, someone in Branson decided to do the exact opposite and created the World’s Largest Toy Museum Complex, and thank ...

Barbie is turning 60 years old on March 9, six decades after she was first unveiled at the New York Toy Fair in 1959 in a ...

Hamleys, the oldest and for a time the largest toy store in the world, opened a new flagship branch in Bonifacio Global City, ...

A growing drive to put more inclusive toys into the hands of young patients at Arkansas Children’s Hospital is marking a major milestone this year, with its big ...

Last year, sales of a soft brown teddy bear were temporarily discontinued from stores after the plush, AI-enabled toy talked about sex, knives and drugs. State Sen. Steve Padilla, D-San Diego, pointed ...

The sand filling inside the popular Orb Funkee toys may contain fibrous tremolite, which can cause serious lung diseases ...

Kreiz is betting on creative reinvention to bring legacy brands into today’s culture. Mattel is building a massive film slate ...

McDonald's is known for its iconic Happy Meal toys, but not every toy had kids saying "I'm lovin' it." Here's every 1990 ...

A storage auction gamble begins with trash bags, cardboard boxes, and only a vague mention of toys in the listing. Once the ...