Apple has certainly carved itself a market for selling extremely well-made products at ludicrously high prices. Given an audience willing to fork out eye-watering amounts for its laptops and phones, it’s perhaps not surprising that the company assumed it could do the same in the cursed world of VR with the $3,

Though Apple's expensive headset was been praised for its cutting-edge technology, the device is expensive and hasn't yet been widely embraced at either home or work.

Apple's first-generation Vision Pro headset may have now ceased production, following reports of reduced demand and production cuts earlier

Vivo plans to unveil an Apple Vision Pro-beating headset in 2025, but will it fare better than the original, which has suffered from poor sales performance?

According to and , Apple's Vision Pro mixed reality headset has failed to meet sales expectations since its February launch. The company has revised its 2024 shipment forecast to fewer than 500,000 units,

Throughout the year we've seen reports of flat sales and scaled-back production, though zero confirmation from Apple of sales numbers. The Cupertino tech giant mostly talks about developer support, the growing number of Vision Pro apps,

Apple Vision Pro is undeniably the Apple product of the year. It didn’t exist as a product you could buy last year, and it won’t be novel next year. Every other Apple product is iterative this year. Apple Vision Pro is both technologically impressive and entirely new for Apple.

The Apple Vision Pro seems to have almost faded into the mist, with little mention of the device after the initial hype wore off. As an owner of the device, I can say it just does not inspire me to use it very often.

Although Apple made clear that Vision Pro is meant for early adopters more than the general public, we wouldn’t be surprised if the pricing put it out of reach for many of those would-be early adopters.