A tech-industry insider sent us the note below highlighting what Apple 's web site is describing as the company's "mission statement." The executive's reaction to this mission statement was not ...

All exceptional leaders thrive on the clarity a mission statement provides. Nevertheless, your dynamic leadership mission statement must evolve over time.

I share tips about launching, validating and growing startups. A mission statement is the easiest way to represent and summarize any company's identity and purpose. This is important for early ...