Six Swiss sports bodies have come out against a proposal to lower the country’s television licence fee, claiming it would ...

Cloud-based HR software firm HiBob has upgraded its backing of Fulham to become the new sleeve sponsor of the Premier League ...

Streaming platform FanCode has agreed a three-year extension to its exclusive Formula 1 rights deal in India, along with ...

Nexo has made good on its plans to expand its tennis sponsorship portfolio by becoming the first cryptocurrency firm to sponsor a grand slam with the Australian Open.

Hero Motorcorp-owned electric mobility brand Vida has signed a three-year deal as the main shirt sponsor of Indian Premier ...

Momentum-CHP Partnership, a joint venture set up to handle the host broadcast of Grand Slam Track, is owed more than $3m ...

New National Rugby League (NRL) entrant Perth Bears has signed up Cash Converters as its first ever front-of-shirt sponsor.

EHF Marketing will sell media rights to European club handball competitions from 2026, but Infront will retain its full sales ...

Cadillac is returning as a title sponsor of a PGA Tour tournament for the first time in a decade, putting its name to the new ...

The Big 12 is in advanced talks with a private equity firm backed by RedBird Capital Partners and Weatherford Capital to ...

AS Roma has ended its long-running search for a sleeve sponsor, announcing a new deal with budget airline Wizz Air.

The Triathlon World Tour is to debut in 2027, the latest development in the burgeoning relationship between the Professional ...