The newly merged Paramount revealed very little in the new CEO's "open" letter about how it will handle basic cable.

WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, ...

Reddit is showing impressive increases in both its ad business and its overall revenue, while seeing only a slight boost in ...

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New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again.

After a quarter century chronicling the ad biz, Smith explains why the time is right to shift to a different kind of media ...

If the NFL is to have 10% ownership of ESPN, does that mean the ESPN universe of content platforms will have to increase the ...

“Given our static revenue trends, we need to adjust our organization to effectively meet the needs of our business today and ...

YouTube has changed its ad revenue policies regarding the use of profanity in the beginning of a video, allowing creators ...

Halperin, who was co-editor in chief of The Hollywood Reporter, has been named co-editor in chief and head of music for ...

As businesses turn to commerce media to generate new revenue streams, enhance customer experience, and ensure ...