Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Ads from the two travel companies stood out from a crowded category to rank among the UK’s top-performing campaigns this ...

As the use of gen AI becomes widespread, could a mix of “quality, restraint and responsible use” help marketers avoid ethical ...

Marketers in decision-making roles are anticipating moderate budget growth amid some volatility, according to a study by ...

Reddit has upped the focus on its ad business in recent years, with its CMO now looking to bolster its community-led ...

As its revenues grow, Ocado Retail is optimising its marketing approach while focussing on customer acquisition and loyalty.

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

In a category that tends to focus on hydration, Ribena is instead highlighting its “unique” taste and positioning itself as a ...

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customers, but many struggle ...

The brand’s European marketing lead believes by making tyre advertising more “cool” and “digestible” it will help Hankook cut ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...