Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either ...

In contrast, the iPhone 16 Pro Max has Apple’s signature flat-edged design with a more pronounced squared-off camera bump. Although its 6.9-inch OLED display is slightly larger, it has a lower ...

In the past, the battle between smartphones was locked to Samsung vs Apple, but nowadays there are more competitors than ever ...

It doesn’t make sense to own a dedicated desktop computer anymore. Just get the base M4 MacBook and use it for all your ...

Best Buy has a reputation for slashing rates on cool tech stuff all the time, and it looks like we're in luck, because the ...