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Yardbarker on MSN2d
Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era
Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.
The Tennessee Volunteers will switch from Nike back to Adidas after roughly a decade-long partnership. We wanted to know what ...
Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.
College Sports Wire on MSN3d
Tennessee Volunteers dropping Nike, switching back to former major apparel brand
In the arms race of college sports, gear matters. Tennessee is dropping Nike to make the move to another major player.
Nike has once again partnered with the NCAA to create the "Nike Zoom Pegasus 41 Collection," featuring many of the top programs in the country.
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