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Meta to bring advertising to WhatsApp’s updates tab

NBC News on MSN · 1d

Meta is finally bringing ads to WhatsApp

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Associated Press News on MSN · 1d

Meta brings ads to WhatsApp

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

CNET on MSN · 19h

Meta's All In on AI Creating the Ads You See on Instagram, Facebook and WhatsApp

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

WhatsApp, Ads

Digital Trends · 1h

Ads on WhatsApp: what they are and why you may never see them

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one. Hot on the heels of the welcome addition of a proper WhatsApp iPad App, WhatsApp has confirmed it’s introducing ads to the platform alongside a couple of other features for businesses and channels

PCMag on MSN · 1d

Get Ready: WhatsApp Is Getting Ads, Paid Channel Subscriptions

Unlike other Meta apps, the company has traditionally kept WhatsApp ad-free. That’s set to change, though ads will be limited to specific areas of the app, away from your messages. Meta will soon include ads within the Status feature.

Ars Technica · 1d

Ads are “rolling out gradually” to WhatsApp

For the first time since launching in 2009, WhatsApp will now show users advertisements. The ads are “rolling out gradually,” the company said. For now, the ads will only appear on WhatsApp's Updates tab,

20h

WhatsApp’s new ad feature sparks backlash—and a golden opportunity for Signal

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

20hon MSN

Outraged WhatsApp users hint at exodus after Meta’s latest announcement: ‘Dumbest idea ever’

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

52m

Meta stock muted on Wednesday, but analyst sees 15% upside ahead

Meta stock was trading slightly in the green on Wednesday, in line with the broader market moves. The stock was up around ...

1don MSN

WhatsApp introduces ads, fulfilling a plan its cofounders hated so much they left over it

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

1h

WhatsApp Status ads to help brands reach more audiences in smaller cities

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

1don MSN

Meta Stock Rises as Company Unveils Plans to Introduce WhatsApp Ads—Watch These Key Levels

Key Takeaways Shares of Meta Platforms got a boost Monday as the tech giant announced plans to introduce paid advertising to ...

Tech Advisor on MSN1d

Bad news for WhatsApp users – ads are coming soon

WhatsApp has announced that it’s adding ads to the popular messaging app, though the initial implementation promises to be ...

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