Joe Mazzulla was fined $35,000 for “aggressively pursuing and directing inappropriate language toward a game official” after Thursday’s Celtics loss.

The NBA fined the Boston Celtics coach $35,000 on Saturday "for aggressively pursuing and directing inappropriate language toward a game official" at the end of his team's loss to the Chicago Bulls on Thursday night.

Bulls coach Billy Donovan didn’t take too deep of a dive on the reasons behind the NBA’s declining viewership. The league offices, he said, have all the insight into why the watchability of the league has taken such a drastic hit. Instead, he offered a story of what watching the NBA was like growing up in New York in the 70s and 80s.