Apple TV+’s mind-bending workplace thriller whose Season 2 budget reportedly topped $200 million — will deliver payback for the tech company. But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon.

Apple TV+ wasted no time renewing Severance for Season 2, thanks to its immense popularity. But there's one more thing that played an important role.

The below recap contains spoilers for Severance Season 2 Episode 2. The first episode of Severance Season 1 was a fantastic start to the season, pivoting old series mysteries into new ones (seriously,

Severance season 2 episode 2 will be released on Thursday, January 23, 2025 at 9pm PT (Pacific Time) and Friday, January 24, 2025 at 12am ET (Eastern Time) and 5am GMT (Greenwich Mean Time). We had originally thought that new episodes wouldn't arrive until midnight PT on Fridays, but co-creator Ben Stiller shared the good news on X.

With the second episode of Severance season two now available, Apple's CEO Tim Cook is promoting it in a different way than previous shows.

"Severance" director Ben Stiller has shared a video of Apple CEO Tim Cook's new morning routine, as he goes from being an outie to an innie, in the now famous Lumon elevator.