Wisconsin offers around 25,000 miles of snowmobile trails, and the state Department of Natural Resources is encouraging people to safely hit the trails.

Wisconsin Cheese Mart is hoping for gouda results from being featured in a Super Bowl commercial, giving it a nacho more exposure.

While watching Sunday's Super Bowl LIX matchup against the Kansas City Chiefs and Philadelphia Eagles, viewers may notice a local business being featured during the game.

The department will reevaluate the trails after the snowfall, and decide whether to keep them closed or open them back up.

Wisconsin Cheese Mart will be featured in a commercial aired throughout Wisconsin and across the country for “Google Gemini,” the search engine’s Artificial Intelligence (AI) tool.

NAMED LEAGUE MVP. MILWAUKEE CHEESE MARKET WILL BE FEATURED IN A SUPER BOWL COMMERCIAL FOR GOOGLE ON SUNDAY. IN THE AD, THE OWNER OF WISCONSIN CHEESE MART DESCRIBES HOW HE USES ARTIFICIAL ...

One of Google’s Super Bowl ads features a Wisconsin cheese market owner who uses the company’s Gemini AI tool to write product descriptions. But cheese fans quickly caught a hole in a previous ...

NEILLSVILLE, Wis. (WSAW) - Clark County will open several snowmobile trails on Friday morning at 8 a.m. However, a few others will remain closed. Loyal Snow Angels (trails south of Hwy 98 and at ...

MILWAUKEE (CBS 58) -- National Cheese Lovers Day is set for Monday, Jan. 20, and Chef Kate Konen from Jones Dairy Farm joined us on Thursday, Jan. 16 to share her expertise to celebrate Wisconsin ...

An annual favorite is back at Culver's for a limited-time only. Now through Feb 23, guests can enjoy the Wisconsin Big Cheese Pub Burger, which is never-frozen beef, garlic mayo and topped with ...