The logo draws on the “I ️ NY” logo, designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. At the time, the state was in the midst of an economic crisis, with ...

Consider the City of New York’s recently announced, and widely panned, “We ️ NYC” logo, an update of “I ️ NY,” the beloved Milton Glaser design created in 1976.

Mr. Haviv, 49, is a partner at Chermayeff & Geismar & Haviv, the design studio behind logos for NBC, Mobil and New York University, as well as the star emblem that represented the nation’s ...

The new logo uses a font adapted from the city’s subway signs, Graham Clifford, the designer who oversaw the new logo’s creation, tells the New York Times’ James Barron.

A marketing alliance will introduce a logo that recalls a famous one from the 1970s, used to promote New York during tough times. By James Barron Good morning. It’s Monday. We’ll get a preview ...