How the team at Mattel continues to drive creative thinking for this iconic brand ...

Hot Wheels is celebrating the 10th anniversary of the Premium Car Culture series in 2025, and it's bound to be amazing. But ...

Hot Wheels are certainly nostalgic, but if you have the right cars in your collection they may also be worth quite a bit of ...

F1 Red Bull Hot Wheels - At the end of 2024, Formula 1 announced a collaboration with Hot Wheels, Mattel's iconic brand, for ...

E veryone knows that car collections can make for some pretty peculiar buying habits, and those comprising Hot Wheels diecast ...

The things Dragos enjoys the most in life are, in no particular order: cars, motorcycles, diecast cars, and drifting. He's seen (and driven) many vehicles since he started his writing career back in ...

The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

Hot Wheels & Global Head of Vehicles at Mattel. For 56 years, Mattel's diecast Hot Wheels have not only endured, they've expanded and evolved to become part of American culture. Worldwide sales ...

As part of the first sixteen Hot Wheels models ever created, it is not just the blistering pink paintwork that makes it desirable, but also because it is one of Mattel's first Hot Wheels creations ...

Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors drive ...