Hot Wheels is celebrating the 10th anniversary of the Premium Car Culture series in 2025, and it's bound to be amazing. But ...

How the team at Mattel continues to drive creative thinking for this iconic brand ...

Hot Wheels Optimus Prime is one such toy, and will only be available online at Mattel Creations. (It’s possible Hasbro Pulse ...

but also because it is one of Mattel's first Hot Wheels creations which has gone on to inspire and entertain both adults and children for decades. The 1968 Pink Beatnik Bandit attracts big bucks ...

Hot Wheels & Global Head of Vehicles at Mattel. For 56 years, Mattel's diecast Hot Wheels have not only endured, they've expanded and evolved to become part of American culture. Worldwide sales ...

A long line of new Hot Wheels cars is coming up in 2025. Red Editions, ZAMAC, Super Treasure Hunt, and 5-Packs—I hope you're financially ready!

Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors drive ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...

Hot Wheels is Mattel's biggest success of the moment ... have been inviting independent creators to show off their wildest ...