"I like to joke and say I'm a used car salesman, but I sell Hot Wheels for a living," said Dalton Cox, who opened the shop just over a year ago after stints working as a firefighter and for NASCAR.

How the team at Mattel continues to drive creative thinking for this iconic brand ...

As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the miniature metal cars and set it off, or flatten one with a hammer to see ...