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Is Astronomer's 'high-risk' strategy with Gwyneth Paltrow a PR win?
Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,
The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...
After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become ...
Khaleej Times on MSN12d
Fact check: Did Astronomer CEO apologise for 'cheating' after being 'caught on camera'?In the video, Andy Byron is seen dropping to the floor while the woman beside him — identified as Kristin Cabot, Astronomer’s ...
In a night where music, technology, and sustainability crossed paths, Astronomer CEO Andy Byron became the unexpected center ...
Over 143,000 mentions of “Astronomer” flooded X feeds on Thursday. But, of the 143,000 mentions of Astronomer, PeakMetrics ...
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