At SXSW, NRG hosted Creators, Hollywood & The Great, where Evan Shapiro – never one to hold back – unveiled new research and ...

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...

The scale of Microsoft’s AI investment is staggering. The company is pouring billions into data centers, computing power and ...

The Drum catches up with chief creative officer Anthony Yell at SXSW in Austin, Texas, as the agency celebrates its 30th ...

Launching across the US, the new campaign uses the metaphor of couples therapy to help people banish outdated presentations.

The Drum caught up with chief marketing officer Fara Howard at SXSW, where she outlined the key lessons B2B marketers can ...

Design agency Taxi Studio’s founder and CCO Spencer Buck argues that brands need to stop positioning themselves around logic ...

Staff turnover figures back the approach. With the average industry turnover at about 35% year-on-year, FCB New York says its ...

Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past ...

The ‘ghost of social media,’ Adam Biddle, is coming into the light after 17 years of secret work for big-name celebs ...

In this week’s episode of The Drum Podcast, AI experts ponder how scared marketers should be of a world where the recipient ...

Ogilvy UK’s vice-chairman and TikTok sensation Rory Sutherland argues that Donald Trump’s unorthodox speaking style, on full ...