Branding - AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.

Social media may have started out in the form of personal status updates, but it has become a part of multifaceted marketing strategy. Here are 9 ways it helps your business.

The choice to keep marketing and advertising in-house vs. outsourcing the work to agencies is not easy. The four-part decision framework outlined here will help you weigh your options.

Most younger US consumers say their use of email has increased over the past few years, and they expect their email use to increase even more in the next five years. See all the details!

How can you use Featured Snippets to rank at the top of Google's search engine results pages? Read on for step-by-step instructions for claiming your top spot on SERPs.

Marketers today use a variety of tactics to improve their customer centric approach. Apply the key 6 Cs of marketing and sales pipeline for success.

The difference in Instagram engagement between posts that contain 'link in bio' and those that don't is so minimal that it barely exists.

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...

The researchers estimate it took 149 years for traditional photography to reach 15 billion images, compared with just 1.5 years for generative AI. The researchers estimate that there are already ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

The trend of general price parity, and an online advantage when there is a difference, was observed at all price levels: 8 of the 12 retailers examined in the study offered more favorable pricing ...

Discover the four essential KPIs to share with your board for effective presentations that highlight your success story.