Most people think of resilience as “being tough” or “not breaking down.” But in reality, true resilience is quieter than that ...

Tension: Many everyday habits meant to signal politeness now land as pressure, obligation, or emotional labor. What ...

In December 2010, the Federal Trade Commission proposed a Do-Not-Track mechanism that would let consumers opt out of ...

Tension: User-generated content campaigns succeed when customers feel like partners, yet brands often position themselves as ...

Consider how brand extensions typically get researched today. Companies identify an audience segment that engages with their ...

Napster’s partnership with Edel Music represented a desperate attempt to retrofit negotiation capability onto a platform ...

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

The strategy seemed comprehensive: partner with 13 different websites, from Facebook and MySpace to Zwinky and NeoPets, ...

The Venezuela raid isn’t about what the headlines say it’s about. Here’s what they’re not telling you. On January 3rd, the ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Tension: Companies rebrand to signal transformation, but surface changes often conceal unchanged systemic practices beneath ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...