YouTube’s dominance in streaming and creator culture is well-documented, but the real story lies in the audience. As researchers, we wanted to understand what’s driving this behavior: why people ...

AI is no longer just a tool for risk mitigation—it’s becoming a catalyst for smarter media investment, better outcomes, and real business growth. In this episode, we’re joined by Anna Forbes, RVP for ...

AI is no longer a feature—it’s the invisible operating system shaping how consumers experience brands every day. From connected kitchens and cars to predictive personalization and real-time ...

For all the industry’s talk about transformation, 2025 exposed what still hasn’t changed enough. We’ve now reached the point where connected TV, retail media, and programmatic are no longer “emerging.

After many years of post-pandemic turbulence, and in some fashion houses’ cases, years of brand missteps and mismanagement, it is time that luxury fashion undergoes a decisive strategy reset. Luxury ...

Every day produces new technological developments that shorten decision-making cycles and drive greater efficiency in all marketing disciplines. It is especially pronounced in mobile marketing, where ...

Food isn’t a side attraction anymore—it’s the main event. In this AW360 Live interview, Jack Goldburg breaks down how food, sports, and culture are converging to redefine live experiences and brand ...

On this episode of Modern Marketing and Measurement, I’m joined by Misha Williams, COO of GWI. We explore how marketers are using real, human-sourced data to power smarter decisions, from audience ...

Digital advertising has entered a phase where a new breed of ecosystems is redefining its power. These are platforms that operate on vast learning models interpreting creative signals, commercial ...

Athlete – and fan-owned media distribution and entertainment network adds media veteran Ghee (CNN, BET, EBONY, ESSENCE) through the acquisition of her experiential, content, and distribution agency.

The future isn’t just happening—it’s being built. Right now. By women and allies who refuse to settle for the status quo. Advertising Week Europe is thrilled to open nominations for the 2026 Future is ...

It’s been three years since ChatGPT, NVIDIA, and a few others put their golden touch to the economy. Artificial intelligence, and the hardware and data centers that power it, has become a Midas ...