The bright-green drink dominating social feeds today began with a very different brewing style—and a journey across cultures.

A look into why matcha is so expensive and how demand in the US is driving prices higher.

TOKYO -- Japan is facing matcha shortages as consumers and businesses around the world join the green tea boom. Even though ...

Matcha's popularity as a health drink masks potential downsides of excessive consumption. High intake can strain the liver ...

WALK down any high street and you’ll see them – throngs of people holding bright green frothy drinks in see-through cups.

Matcha tea is a kind of green tea. It may be good for your heart, weight, and other aspects of health due to its antioxidant content. It’s also easy to incorporate into your diet. Matcha is popular in ...

Now, top matcha brand Sipspa is celebrating its second birthday with a rare 30 per cent off sale all matcha, accessories and ...

Tourists wanting to join tea parties and try the combination of matcha powered green tea and yoga are flocking to the Matcha Tokyo Harajuku, which has opened in the capital's Harajuku district.

These YGs have adopted drinking matcha as a daily essential that goes with the polished brand and new mindset.

Kylie Jenner, known for her daring fashion choices, has once again captivated fans by embracing a matcha-inspired aesthetic.

East Village: Longtime brunch restaurant and bar Poco closed on Sunday, November 23. Owner Sara Grizzle tells EV Grieve that ...