Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Targeting, segmentation and positioning are all central to a company's marketing strategy. Often referred to as S-T-P marketing, segmenting, targeting and positioning involve identifying possible ...

Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Segmentation is typically followed by targeting—a practice of selecting one or more segments that a brand is committed to pursue based on their attractiveness and fit with the brand. Segmentation and ...

Explore the shift away from traditional segmentation to algorithm-driven targeting in B2B marketing. Targeting strategies need to be redefined in the algorithmic age.

The Joyoung brand was launched in 1994 when a group of recent college graduates invented the world's first automatic hot soymilk-maker home appliance. After some ups and downs, the Joyoung ...

Infiniti Research has announced the completion of their latest study on the target market segmentation strategy for a beverages company.

Anglo-Dutch consumer goods giant Unilever is focused on developing connections with consumers through its digital strategy which is focused on four key planks: relevance, quality, segmentation and ...