Targeting, segmentation and positioning are all central to a company's marketing strategy. Often referred to as S-T-P marketing, segmenting, targeting and positioning involve identifying possible ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Segmentation is typically followed by targeting—a practice of selecting one or more segments that a brand is committed to pursue based on their attractiveness and fit with the brand. Segmentation and ...

Infiniti Research has announced the completion of their latest study on the target market segmentation strategy for a beverages company.

Explore the shift away from traditional segmentation to algorithm-driven targeting in B2B marketing. Targeting strategies need to be redefined in the algorithmic age.

The Joyoung brand was launched in 1994 when a group of recent college graduates invented the world's first automatic hot soymilk-maker home appliance. After some ups and downs, the Joyoung ...

Anglo-Dutch consumer goods giant Unilever is focused on developing connections with consumers through its digital strategy which is focused on four key planks: relevance, quality, segmentation and ...

Neustar and Captivate transform digital out-of-home advertising with advanced audience segmentation and targeting ...