If on New Year’s Eve you went to a party featuring Alex Donner’s society band, you had only a 1-in-4 chance of seeing Donner sing out the old and croon in the new. As chief executive of Alex Donner ...

A business name not only represents the company's mission and values but also plays a significant role in how it is perceived by its target audience. Recognizing the challenges that entrepreneurs and ...

Introducing a new business to the world is a very big deal. You have a great concept in mind, but you still need to come up with the perfect name. Not to put any added pressure on you, but the name ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can ...

Editorial Note: Blueprint may earn a commission from affiliate partner links featured here on our site. This commission does not influence our editors' opinions or evaluations. Please view our full ...

Choosing a name for your business is more than just picking something that sounds nice. It’s about creating a unique identity that resonates with your audience and represents your brand values.

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Tim Ferriss‘ first book was definitely not revolutionary. Essentially, it was intended to share with readers a few tricks he had learned to become more productive and effective and how they could ...

Naming a brand may be one of the most complex things you ever do. What you decide can directly impact how well a market responds to a specific product or service and can greatly lead to either the ...

Belle Wong is a freelance writer specializing in small business, personal finance, banking, and tech/SAAS. She spends her spare moments testing out the latest productivity apps and plotting her latest ...

Mark Liney won’t name the names, but he can’t shake the memory of an unusual brand-naming project that happened at an agency for the company’s biggest client. Writers weren’t included in the budget, ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.