What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

You probably have lots of creative ideas for your business name. You may even have chosen a favorite. But naming your business involves far more than just thinking of a name you like. A good name will ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

When Robert Sampson and his co-founders were thinking up the name for their New York City restaurant, they wanted something that aligned with what the establishment offered–fresh and delicious Thai ...

I got a call this week from a local small business CEO with questions about changing the name of a business. There are several considerations to this topic. Changing a business name may sound ...

Choosing the right name for your real estate business isn’t easy. Your real estate company name must amplify your brand’s mission, vision and values, resonate with your local community and help your ...

The exact steps for forming an LLC vary by state, but it's a similar process in most states. You'll need a business name, a registered agent, articles of organization, and an operating agreement in ...

Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more. If you're launching your own business, you have a ton of questions that need to be answered: How do you ...