Gen Alpha's childhood was dominated by games like Mario Kart World and Roblox.

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

From gaming nights to social media campaigns, pub businesses are being urged to start preparing now to attract the next ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

For Gen Alpha, the smartphone is not a device but a habitat. Shorts segue into vlogs, which blur into gaming, which in turn ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

LANSING, Mich. (WLNS) – It’s Parenting Connection Tuesday, and 6 News is here for you with tips, strategies, and helpful reminders from child development experts on how we can be better parents and ...

Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as ...

In a recent research study that I was involved in, we examined the content consumption of the coming generation, what has been labelled Gen Alpha, and found something interesting. This is a generation ...