My research raises questions about whether this modern form of advertising might influence those outlets’ real journalism.

There’s no doubt that word-of-mouth marketing can be incredibly effective. After all, who better to sell your product or service than someone who’s already a happy customer?

Know these messages? You open them and the first thing you see is a HUGE list of addresses in the TO or CC field? Don’t you hate that? And after you get the first one it seems like 50% of all ...

Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ...

The suit maintains that changes in the advertising rules were approved without evidence that they are needed and "appear to be motivated solely by a general distaste for certain forms of lawyer ...

Magna reported that long-form video advertising increased by 6.0% in the first half of 2022 compared to very strong results in the first half of 2022 and that the sector should be up by 6% for all of ...