Establish a Google Business Profile - This is your first step. Login to Google to add or claim your Business Profile today. As part of this, Google wants to verify that you’re a real entity.

Jepto’s Google Business Profile Discovery tool can also help here, as it will tell you all the services associated with each category. Dig deeper: 5 top tips to boost your local SEO efforts ...

Putting a logo on every photo, for example, may get you in trouble. The best way to stay within the new guidelines is to ensure every post published by your Google Business Profile is unique.