It's generally said that B2C is better at using social media than B2B. I'm not so sure this is true. The fact that there are fewer B2B examples of the use of social media is probably due to the ...

The right way to do B2B content marketing: 5 examples B2B content marketing done right looks like these five examples. Study these brands and their content to see the light.

What types of campaigns should you run? This post breaks down the four search engine marketing campaigns you should be doing if you’re a B2B software company, using Marketo as an example.

B2B Example: The marketing automation software company could segment its email list by industry and send targeted email campaigns with content relevant to each segment’s specific challenges.

Integrated marketing ensures that various tactics are all working together toward a common goal and telling the same brand story. Here are a couple of simple B2B examples. 1.

B2B brands are able to generate 20x more engagement on Instagram compared to LinkedIn. Digital Marketing Strategist, Sumeet Anand details on six ways B2B marketers can use Instagram Stories for lead ...

Consider this example from the B2B space: a company offering a unique AI-driven intrusion detection system (IDS) as a cybersecurity solution. By empathetically aligning marketing strategies with the ...