According to On3's Pete Nakos, Texas Tech has the second most expensive roster in college football, trailing only the Texas ...

Arch Manning becomes the highest-paid college athlete once again thanks to a $1.3-million boost in NIL valuation ...

Arch Manning didn't simply rebuild his reputation on the field this fall; he reinforced the unrivaled earning power that ...

Doing more with less can result in a CFP berth, but time and time again, the playoff process separates the haves from the ...

Texas Tech is among the highest NIL spenders in all of college football after an expensive offseason. On3's Pete Nakos reported that Texas Tech spent $28 million in NIL money in 2025, second only to ...

He's back and better than ever.

As Texas was solidifying its 45-38 win over the Mississippi State Bulldogs in Week 9, Manning was recording a $2.1-million loss in NIL dealings. At the beginning of the year, he boasted a benchmark ...

No other team in college football is projected to spend more on their 2025 roster than the Texas Longhorns. Head coach Steve Sarkisian and the Longhorns are reportedly expected to spend upwards of $40 ...

Texas A&M star quarterback Marcel Reed opens up about the possibility of leaving for a bigger NIL offer originally appeared ...

Texas Tech has been under a lot of heat as they flex their name, image, and likeness (NIL) muscles on the recruiting trail and in the transfer portal. Their newfound NIL war chest and blueprint for ...

Texas A&M's Marcel Reed shares update.